Galvanizing and mobilizing international, governmental, non-governmental, private sector and community participation through Advocacy, Communication and Social Mobilization. This can be achieved by;
- Regular awareness on malaria related action
- Accelerating partnership in malaria eradication initiatives
- Celebrity engagements to advocate for the cause and call to action
- Engagement of community members and making them stakeholders of their community
- Stimulating a social movement that will create awareness and sense of responsibility
- Updating stakeholders on achievements of the project so as to keep them focused on the project target.